With the tremendous digital disruption impacting the Retail & Consumer Packaged Goods (CPG) industry, you need a proven way to keep up with the constant stream of market trends, product launches and customer reviews. You need fast, actionable insights to speed your decision-making and a prompt way to share these insights with your customers and colleagues. Putting all of the information you need to stay competitive and win the market at your fingertips, InfoNgen® will help.
Retail & CPG
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Why InfoNgen for Retail & CPG?
With InfoNgen, you can quickly take the right course of action, whether it’s adding a new product line based on industry trends or sending a cease & desist letter to a counterfeiter. InfoNgen provides the following powerful benefits:
- Actionable brand and product competitive intelligence on every company in every geography
- Built-in taxonomies and thousands of custom tags curated especially for the Retail & CPG industries
- Research tools to find and explore every persona comprising your target audience and what kind of experiences are most suitable for them
- Alerts on specific brands and products to help you monitor the industry landscape and make informed decisions about what’s next for your product lines and marketing campaigns
- On-demand insights on the latest regulations and legislation as it happens across the world
- Sentiment indexes and analysis to help you aggregate content intelligently and understand how your customers really feel
- Automatic alerts on customer feedback and inquiries on the web and social media so you can ensure the right person is taking the right action at the right time at scale
- Increased ability to identify fraudulent websites selling counterfeit products and take action to protect your brand’s reputation and trademarks
- Simple integration with internal systems and content sources so you can search unstructured data without extra effort
Who Uses InfoNgen in Retail & CPG?
InfoNgen is easy to use and adopt for specific roles within your organization, benefitting your employees in the following ways:
Brand, Product & Market Managers
- Analyze the competition to determine exactly where you need to differentiate in terms of product design, product features, price point and more
- Tap into market sentiment from social media, email, review sites and more to discover what your customers are looking for in your next product line
- Do all of the above by region or by country
Marketing & Sales Professionals
- Develop and tweak your go-to-market messaging and campaigns based on the key differentiators you discover with InfoNgen
- Find the critical information you need to target your customers with the right product at the right time with a total understanding of their needs
- Receive and manage customer feedback and inquiries from all channels in real-time
- Build the right digital and content strategy for your brand to make you that much more successful with your customers
Buyers & Merchandizers
- Gather comprehensive insights on which product lines are performing the best with your target audience
- Differentiate your product offerings based on a 360-degree view of market trends and product differentiators
- Capitalize on disruptive events in your industry to ensure your enterprise has the key products your customers are looking for now
Responding to the Voice of the Customer: Four Key Use Cases for Text Analytics in Retail & CPG
Explore a few of the key customer-centric use cases for text analytics, including enterprise search, sentiment analysis, price monitoring and more.