Skip navigation EPAM

Convert Online Conversations to New Customers With iSwarm™

Powered by InfoNgen®, iSwarm is an online consumer & patient engagement and activation solution for enterprises seeking to increase the effectiveness of their marketing campaigns. Provided as a managed service on top of InfoNgen, iSwarm uses natural language processing and sentiment analysis technology to assess social media conversations, identify and qualify audiences across key adoption stages, and enable hyper-targeted consumer engagement. 

How It Works

Target Audience
  • Define target audiences and their location
Listen
  • Identify essential online channels
  • Monitor activity to find relevant online audiences
Qualify
  • Automatically assess online conversations
  • Categorize potential customers
Build
  • Create engagement campaign assets: Microsites, ads, banners, translations, etc.
Activate
  • Activate tailored engagement campaigns
  • Direct qualified audiences to the appropriate call to action

Identify, Qualify & Engage Audiences at Any Stage of Adoption

How do you get your message, product or service in front of those who stand to benefit most? Even with sophisticated targeting options on leading social media and paid search platforms, it can be difficult to gain traction in a crowded market where competition is fierce and consumers are at various stages of adoption. With iSwarm, you can identify, qualify and engage audiences at any stage of adoption:

iSwarm As A Managed Service

The best part about iSwarm is that our experts do all the work for you to ensure success. We offer:

  • Persona Development & Qualification
  • Social Channel Selection Strategy
  • SEO & Marketing Assistance
  • Inclusion/Exclusion Criteria 
  • Engagement Process/Collateral Assistance
  • System Integration
  • Regulatory Compliance
  • Data Reporting & Analysis

How Different Industries Use iSwarm

  • Clinical Trial Recruitment
    • Accelerate clinical trial recruitment and increase conversion rates by engaging candidates qualified by iSwarm with channel advertising, sponsored & promoted messaging and website banner ads
    • Reduce online ad management costs by deploying campaigns with custom, trackable links to clinical, commercial, informational and recruitment sites which include HIPAA-compliant web assets
  • Treatment Acquisition
    • Accelerate treatment acquisition and increase conversion rates by reaching candidates qualified by iSwarm with channel advertising, sponsored & promoted messaging and website banner ads
    • Measure ROI and achieve global reach by deploying campaigns with custom, trackable links to clinical, commercial, informational and recruitment sites which include HIPAA-compliant web assets
  • Pharmacovigilance
    • Mine online channels to monitor customer input, healthcare content and potential adverse/special events
    • Use iSwarm’s team delivery platform to verify, discard or escalate potentially harmful or special-case events
  • Consumer Engagement
    • Identify brand ambassadors, influencers and early adopters across the product lifecycle
    • Increase consumer engagement and associated revenue with hyper-targeted assets and campaigns to activate new customers
  • Trading Compliance
    • Integrate call transcripts converted from speech to text into InfoNgen to support banking and investment trading best practices
    • Connect to unstructured trade data sources and automatically structure data based on taxonomies and tolerance thresholds 

SEE iSwarm IN ACTION

Schedule a demo, sign up for a free trial or ask us anything in the form below!

* Indicates required fields